Generating buzz and SEO prior to the long-awaited launch of Canyon bikes into the US.
- Responsive web design
- WordPress development
Canyon is a renowned German bike manufacturer that sells direct-to-consumer via their website. Opening in the US late summer 2017, we needed to create a teaser site that would generate a buzz in the US cycling community prior to launch.
A parallel function of the site was to get Canyon USA noticed by search engines so that come opening day, the new e-com site is already at the top of related search rankings.
We harnessed the power and flexibility of the Bootstrap HTML/CSS/JS framework to deliver a stunning mobile-first experience. To make things easy for content creators and editors, we modified the WordPress back-end with user-friendly custom fields, offering a wide variety of layouts and on-brand styling options that require no knowledge of HTML.
Visit the Canyon USA site.