Email is not dead: How we helped Canyon increase sales using old faithful.
- Email marketing
- Direct mail
- Display ads
Canyon.com is a German direct-to-consumer bike manufacturer whose bikes are known for their cutting-edge design and palmarès in the pro peloton. We took charge of their email marketing design in order to improve their communication with a growing customer list, and boost their conversion rate with a more sales-oriented design.
In addition to the weekly newsletters that go out to 18 countries in 11 languages, we’ve also created major campaigns for their Tour de France, Christmas and seasonal sales.
As reported by Canyon’s ecommerce team, “We saw tremendous growth in traffic and revenue through email and social advertising…email campaigns played a key role in a 20% increase in revenue over a 7 month period.”
“Hinshaw Design Group brings levels of competency, creativity, experience, ingenuity and understanding that are virtually impossible to match, even in firms 20 times the size.”